Strange Gimmicks To Be Different

20. April 2011 by Advertising Opinions


In a highly competitive market, where various brands are jostling for space, differences among brands begin to blur; it becomes difficult to offer the consumer/customer a differentiated product benefit. Advertising becomes the only differentiator in such cases. Sometimes advertising is used to highlight a certain product feature or benefit which competing brands have not thought of. I recall a bri... [Read the Rest of this Post]

More Great Posts for Marketing

Marketing »

But Wait There Is More
[16 Jul 2011 | Planck's Constant | Views This Week: 3]

Marketing »

Paani ka Doctor
[1 Dec 2010 | Advertising Opinions | Views This Week: 2]

Marketing »

Campaign To End Sale of Battery Eggs
[2 Apr 2012 | Adventure Australia | Views This Week: 1]

Marketing »

The Economics of Sugartastic Daddy John
[28 Sep 2011 | It's good to mock | Views This Week: 1]

Marketing »

Streets are filled with idiots
[3 Jan 2011 | Advertising Opinions | Views This Week: 1]

Marketing »

Usha Sewing Machines
[25 Nov 2010 | Advertising Opinions | Views This Week: 1]

Marketing »

How Stupid is DirecTV
[15 Feb 2011 | Planck's Constant | Views This Week: 0]

Marketing »

Dita Von Teese and the Virgin Flight
[27 Feb 2011 | Planck's Constant | Views This Week: 0]

Marketing »

Open Letter to Tostitos and their "Scoops"
[17 Mar 2011 | el blog de steve | Views This Week: 0]